Working with assists

Review every proactive intervention the behavior engine fired — what triggered it, what the mascot did, and what it led to.

What an assist is

An assist is the mascot stepping in on its own — not because the visitor clicked chat, but because the behavior engine recognized a hesitation moment: stalling on a pricing table, oscillating between variants, idling at the cart, an exit signal on checkout.

Reading the assists list

Each assist entry shows:

  • Trigger — the behavioral pattern that fired it.
  • Page — where the visitor was.
  • Action — what the mascot did: a nudge, an answer offer, a relevant offer, or an invitation to chat.
  • Outcome — did the visitor engage, convert, leave contact details, or dismiss it.

Open an assist for the full detail view, including the surrounding conversation if one started.

Tuning

Two principles keep assists effective:

  1. Fewer, better-timed assists beat frequent ones. The engine paces itself per visitor (it won't pester), and dismissals teach it to back off — returning visitors are remembered across sessions.
  2. Watch outcomes, not volume. A high dismissal rate on one trigger or page is a signal to adjust the offer or content there, not to fire more assists.

Quotas and measurement

Assists count against your plan's monthly allowance — see plans & limits. Whether assists actually cause extra conversions is measured honestly with a holdout group — see measuring impact. Assist events can also be pushed to your own tools via the assist.fired webhook.