Authors

The people behind Yokaify

Founders and operators writing about proactive conversion, AI mascots, and ecommerce growth.

The team

Founder & CEO

Nilesh Kumar

Founder of Yokaify. Building the Proactive Conversion Mascot — an animated AI character that watches visitor behavior in real time and intervenes at the right moment to help them convert. Writes on positioning, pricing strategy, and how AI agents are reshaping the website conversion stack.

Co-founder & Head of Growth and Research

Vivek Kumar

Co-founder of Yokaify, leading growth and conversion research. Designs the experiment framework Yokaify will use to publish causal-lift results from its beta cohort. Writes on visitor psychology, behavioral economics, and what the conversion-research literature actually supports about what moves conversion on real websites.

Store Owner & QA Tester, Yokaify contributor

Baidyanath

Runs an independent online store and works with the Yokaify team as a hands-on QA tester, stress-testing conversion widgets, Core Web Vitals, and checkout flows on real production storefronts. Writes from the buyer side of the install: what actually survives a live audit, what quietly tanks your LCP, and what is safe to paste into a footer at 2am without paging anyone.