Cart Abandonment Rate — Glossary

Mobile vs desktop

A grouped bar chart comparing cart abandonment on mobile at about 86 percent against desktop at about 62 percent.

Mobile carts are abandoned far more often than desktop.

How cart abandonment rate is calculated

Cart abandonment rate = (carts not completed) / (total carts created) × 100

Two definitions matter:

Cart created. The visitor added at least one item, tracked through cart-creation events in your storefront analytics.
Cart completed. The visitor reached the order-confirmation page, tracked through purchase or order-placed events.

The honest measurement uses a 30-day window (most carts either complete in that time or never do) and counts each visitor once, even across several sessions.

What's a good cart abandonment rate?

Most stores sit between 65% and 80%. Below 60% is exceptional; above 85% usually points to UX or trust problems beyond the natural rate.

Some 2026 benchmarks for context:

Baymard global median: 70.19%
Mobile average: 85.6%
Desktop average: 62%
Apparel: 70-78%
Electronics: 72-82%
B2B (longer consideration cycles): 75-90%
Subscription services: 50-65%

You can't recover all of it. Some abandonment is simply unrecoverable, such as a price that's too high, comparison-shopping that ends elsewhere, or an accidental add to cart. The 70-80% baseline blends that unrecoverable share with the part you can actually address.

Cart-completion rate. The same data, framed as the inverse.
Checkout abandonment rate. Narrower: only visitors who entered checkout and didn't finish, so it's always lower.
Funnel drop-off rate. The drop at one stage. Cart abandonment is the full cart-to-purchase drop.

Cart abandonment — the broader concept
Behavioral intervention — the recovery mechanism

How cart abandonment rate is calculated

What's a good cart abandonment rate?

How it differs from related metrics

Related terms

See also